We are more than a consulting firm. 
We are ecosystem builders.

 
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Our vision of a better world gets us out of bed in the morning


We are committed to creating a world where:

  • Individuals and companies feel responsible for their environmental footprint,

  • Organizations are empathetic, prioritize collective well-being and operate in dialogue with their communities,

  • Communities are peaceful, harmonious and consider individual differences to be a great asset,

  • Society provides equal opportunities for everyone to fulfill themselves and reach their full potential,

  • Progress is achieved through innovative ideas and audacious visions of the future.

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Credo's mission is to accelerate social change through advisory services, collective initiatives, and thought leadership.


Our activities are driven by and aligned with an ambitious vision, that dictates our work and our impact goals.

We make sure we're making progress toward this vision by setting impact goals, obtaining annual B Corp certification and collaborating on community initiatives through our non-profit Familia.

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Our story.

Three people walk into a coffee shop...


Credo was launched to help people and organizations with audacious visions of the future bring their projects to life. Our founders came equipped with proven track-records of success in the business, technology, non-profit, entertainment and communication industries. They dreamt of applying those skills to launch and propel projects that made a measurable difference in people’s lives.

We did not set out to be consultants, but the common denominator in our work has stayed the same - accelerate progress that puts people and planet first.

The company’s first year was spent launching and growing projects, mostly grounded in technology and innovation. And, as a growing number of clients reached out to Credo for support, we recruited a team of strategic advisors who are passionate about working at the intersection of business and social impact methodologies.

 

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Our team.

The ones who make it happen


We are a small team surrounded by experts committed to questioning the status quo, and striving to find the balance between running a sustainable business and making a difference in society. It takes a lot of questioning, humility, ambition, audacity, and a sense of humor. We’ve got some of that covered but we’re always eager to meet people who want to join the journey so, reach out!  

 
  Christian Belair  President and co-founder    Christian was previously CEO of the Regroupement des jeunes chambres de commerce du Québec (RJCCQ). His project management experience spans ten years, including five in a senior position that involved managing both personnel and working with a Board of Directors. He holds a postgraduate diploma in Management from HEC Montreal, a certificate in leadership and management skills of the Institut de leadership en gestion (now affiliated with the John Molson School of Business) and a Bachelor degree in Philosophy from the University of Montreal.

Christian Belair
President and co-founder

Christian was previously CEO of the Regroupement des jeunes chambres de commerce du Québec (RJCCQ). His project management experience spans ten years, including five in a senior position that involved managing both personnel and working with a Board of Directors. He holds a postgraduate diploma in Management from HEC Montreal, a certificate in leadership and management skills of the Institut de leadership en gestion (now affiliated with the John Molson School of Business) and a Bachelor degree in Philosophy from the University of Montreal.

  LP Maurice  Co-founder and advisor    LP is CEO and co-founder of Busbud, a tech startup focused on the intercity bus market. Previously, LP worked in Silicon Valley and received an MBA degree from Harvard University, a Master’s degree in Corporate Law from the University of Montreal and a Bachelor degree in Finance from HEC Montreal. LP is active in the Montreal startup ecosystem as a mentor, angel investor and community instigator. He is also involved in several community and social impact projects.

LP Maurice
Co-founder and advisor

LP is CEO and co-founder of Busbud, a tech startup focused on the intercity bus market. Previously, LP worked in Silicon Valley and received an MBA degree from Harvard University, a Master’s degree in Corporate Law from the University of Montreal and a Bachelor degree in Finance from HEC Montreal. LP is active in the Montreal startup ecosystem as a mentor, angel investor and community instigator. He is also involved in several community and social impact projects.

  Ginette Legault    Associate expert     Ginette has a track record at the crossroads of university teaching and researching and subsequently in university management for a period close to 30 years. She also sat on the board of directors of several organizations and corporations. She now acts as mentor and counsel to young entrepreneurs in the Montreal area.

Ginette Legault
Associate expert

Ginette has a track record at the crossroads of university teaching and researching and subsequently in university management for a period close to 30 years. She also sat on the board of directors of several organizations and corporations. She now acts as mentor and counsel to young entrepreneurs in the Montreal area.

  Akina Matsuo  Social impact strategist    Having graduated with honours from a B.A. in International Development at McGill University and a Masters in Business Strategy from HEC Montreal, Akina adopts a human centric approach to her consulting work. Throughout the years, she has accumulated experiences both here and abroad including studying in Ghana and Cuba, working for the Community Relations of a mine in Madagascar, and building two employees wellness programs. After exploring the career of management consultant, Akina decides to return closer to her purpose: creating mutually beneficial synergies between organizations and communities. 

Akina Matsuo
Social impact strategist

Having graduated with honours from a B.A. in International Development at McGill University and a Masters in Business Strategy from HEC Montreal, Akina adopts a human centric approach to her consulting work. Throughout the years, she has accumulated experiences both here and abroad including studying in Ghana and Cuba, working for the Community Relations of a mine in Madagascar, and building two employees wellness programs. After exploring the career of management consultant, Akina decides to return closer to her purpose: creating mutually beneficial synergies between organizations and communities. 

  Caroline Brouillette  Social impact strategist     Holding a Master of Public Policy from the University of Singapore, where she won the Lee Kuan Yew Prize, Caroline is motivated by the vision of a world where organizations have the audacity to think beyond short-term shareholder and taxpayer value. Her experience in international political economy spans the public, private, nonprofit and academic sectors on three continents. Caroline believes in youth engagement in the policy-making process. She dreams of a truly ethical fashion industry and of surfing every day.

Caroline Brouillette
Social impact strategist

Holding a Master of Public Policy from the University of Singapore, where she won the Lee Kuan Yew Prize, Caroline is motivated by the vision of a world where organizations have the audacity to think beyond short-term shareholder and taxpayer value. Her experience in international political economy spans the public, private, nonprofit and academic sectors on three continents. Caroline believes in youth engagement in the policy-making process. She dreams of a truly ethical fashion industry and of surfing every day.

  Charlotte Martin    Innovative ecosystem builder    A graduate from McGill University in Political Science, Charlotte is driven by and for the culture of innovation and entrepreneurship. In the past, she chaired Social Leadership in Action, an NPO with the ambition to build a grassroot community of social entrepreneurs, and worked on world-class events seeking to bring about socio-economic change. An energetic day dreamer, her vision is to become a catalyst for change, mobilizing a global community of changemakers to advance the world through technology and social innovation.

Charlotte Martin
Innovative ecosystem builder

A graduate from McGill University in Political Science, Charlotte is driven by and for the culture of innovation and entrepreneurship. In the past, she chaired Social Leadership in Action, an NPO with the ambition to build a grassroot community of social entrepreneurs, and worked on world-class events seeking to bring about socio-economic change. An energetic day dreamer, her vision is to become a catalyst for change, mobilizing a global community of changemakers to advance the world through technology and social innovation.

  Laurence Bertrand    Social impact strategist    Passionate about sustainable development, Laurence holds a First Class Honours degree in economics and environment from McGill University. Her experiences in social entrepreneurship and in the public sector, both in Montreal and abroad, have spurred her interest for data-driven decision-making and social impact measurement. She dreams of a zero-waste city and of next weekend’s hiking trip.

Laurence Bertrand
Social impact strategist

Passionate about sustainable development, Laurence holds a First Class Honours degree in economics and environment from McGill University. Her experiences in social entrepreneurship and in the public sector, both in Montreal and abroad, have spurred her interest for data-driven decision-making and social impact measurement. She dreams of a zero-waste city and of next weekend’s hiking trip.

  Yann Pezzini  Social impact strategist    With two graduate diplomas in Management and Business Sustainability, Yann aims to accelerate the transition to an inclusive, people-centered economy. His internship experiences, particularly at the United Nations, allowed him to explore the role of the public and private sectors in achieving the Sustainable Development Goals. Yann likes to play the devil’s advocate in endless debates about social innovation, heropreneurship and degrowth.

Yann Pezzini
Social impact strategist

With two graduate diplomas in Management and Business Sustainability, Yann aims to accelerate the transition to an inclusive, people-centered economy. His internship experiences, particularly at the United Nations, allowed him to explore the role of the public and private sectors in achieving the Sustainable Development Goals. Yann likes to play the devil’s advocate in endless debates about social innovation, heropreneurship and degrowth.

 

Credo is dedicated to working on issues affecting our diverse communities. To do this work, we must be ever more reflective of the communities we hope to support. We are committed to promoting inclusion in the workplace and in society. We encourage candidates from diverse backgrounds to apply and join our team!

Our advisors.

We’re fortunate to keep great company


Credo's team can count on the presence of independent strategic advisors to challenge us not only on our individual mandates, but also on our company’s overall vision.

 
  Alexandre Taillefer    Managing Director, XPND Capital Alexandre is a serial entrepreneur, investor and philantropist. He has served as chairman of the the Musée d’Art Contemporain (MAC) and of the Opéra de Montréal.

Alexandre Taillefer

Managing Director, XPND Capital Alexandre is a serial entrepreneur, investor and philantropist. He has served as chairman of the the Musée d’Art Contemporain (MAC) and of the Opéra de Montréal.

  Pascale Audette    Chief Executive Officer of Carebook Technologies, has more than 20 years of experience in business management. Her management style, in perfect balance between strategy and operation, allows her to successfully manage change in a context of growth, development of new markets and international expansion.

Pascale Audette

Chief Executive Officer of Carebook Technologies, has more than 20 years of experience in business management. Her management style, in perfect balance between strategy and operation, allows her to successfully manage change in a context of growth, development of new markets and international expansion.

  Pierre Nelis    Serial entrepreneur and board member Pierre has been COO of Softimage and Solotech, and has served on many boards. He has been involved as the VP & General Manager of Inno-Centre for the past 10 years.

Pierre Nelis

Serial entrepreneur and board member Pierre has been COO of Softimage and Solotech, and has served on many boards. He has been involved as the VP & General Manager of Inno-Centre for the past 10 years.

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Working at Credo.

One part passion, one part determination and a hint of grit

 

Our guiding principles:

Diversity: Homogeneity doesn’t deliver good ideas. The best work comes from a diversity of professional backgrounds, thought processes, and personal experiences.

Quality: Delivering a project is one thing; delivering it right is another. The steps we take in arriving at a deliverable are just as important as the product itself. The devil is in the details. Our mandates are not delivered until they’ve been shaken up, turned inside out, then spun around one more time, just to be sure. Needless to say, we pride ourselves in the quality of our work.

Communication: It’s is best served straight up. Honest and clear communication is not only priceless, it is instrumental in building connections and sparking collaboration where others build silos.

 

 

Teamwork: We spend a lot of time together, and we are more than just colleagues. Apart from being on the same team, our shared appetite for constant learning connects us. Tableside debates at the office are not uncommon, and we are always curious to learn new viewpoints on a topic.

Balance: Work is important, but so is life. Although we put in more hours than some, we also know when it’s time to kick back and breathe.

Agility: Startup culture is ingrained in the way we work. We vow to stay agile and innovative, even as we grow.